past projects & clients

Past Creations

24hrs of flow x Adidas

adidas 24h of Flow from DREINULL on Vimeo.

24 HOURS OF FLOW
For 365 days of self

Life can be a staccato of not-so-pleasant surprises. Your morning train runs late after the shower ran cold before your day's schedule turns into a hot mess. Small stuff you can't control, what can you do? Flow is what.

In November of 2017, 40 women had the privilege to gather at adidas RUNBASE in Berlin for 24 hours – for a day and night of education in Jedi mind tricks for the modern girl. With lessons in fitness, mindfulness and food prep, consciousness coach & mind expert Alexandra Lia curated this one of a kind experience and brought along biohacking expert Max Gotzler and Curse who introduced the pasrticipants to their vast toolbox of Flow control. The ladies were put to bed with spiritual musical entertainment by Curse and multi-instrumentalist Naf Tali and his heartwarming Halo sounds.

Client: adidas Group
Location: adidas RUNBASE Berlin
Date: November 2017
Services: Idea, Concept and Execution

Video © adidas

The Football base 360° x Adidas


In a pilot project with key Ambassador Matthias Sammer (winning UEFA EURO 96 with Germany, the ‘97 UEFA Champions League), held at the state-of-the-art Base Berlin, the 360° program places the young ballers under the supervision of German Football Association-approved coaches and mentors that are experts in their respective fields. In addition to drills that improve their skill and athleticism, the program attacks everything a young footballer needs to make it to the next level — including sports psychology, mental toughness, and health and nutrition — hence the name 360°. The motive was to offer accessibility of cutting edge techniques to underprivileged young football talents.

Client: adidas Group

Location: Adidas THE BASE

Date: January 2017

Soulsurf Retreat x Ikaria Surf School


In the summer of 2021 I held a retreat based on the DNA of Hawaiian Cultural set of values and positive mindset. Inn a holistic framework the participants ventured into the waves and learnt to surf the waters as well as generated inner self belief too surf the waters of life. Next to healthy nutrition, meditation units and consciousness deepening classes held in the woods, the guests learnt about the healing properties of water. The retreat consisted also of healing lessons in self love, acceptance, inner peace and how to convert fear into curiosity. The soul surf retreat was held on an island that is part of the blue zones in the world.
 

Location: Isle of Ikaria

Date: Summer 2021

Tatoi Club x Alexandra Lia

A workshop on how our emotions and state of consciousness affects our health.

boostimmunity x tatoiclub